Not sure how to open your cover letter? Each guide below covers one greeting — when it works, when to avoid it, and what to write instead of a generic line.
Acceptable fallback — find the name first when you can.
Correct grammar, uncommon in U.S. hiring — prefer a name.
Fine for HR-led process — weak for selling your candidacy.
Use when a named recruiter owns the posting — not as a default.
Too casual for most roles — stick with Dear.
OK for portal-only apps — add a named outreach when possible.
Avoid — use Dear Hiring Manager or a name.
Outdated in U.S. corporate hiring — use Dear Hiring Manager.
Standard in academia — wrong for most industry jobs.
Use Attn: for routing — Dear for the actual greeting.